Blending Creativity and Data to Create Impactful Learning Experiences
Welcome to my portfolio site! I’m thrilled to showcase my skills and expertise in instructional design, marketing communications, and data analysis. As an experienced instructional designer, I am passionate about creating engaging and effective learning experiences that meet the needs of today’s learners. Through this portfolio site, I hope to share some of my work and demonstrate how my unique combination of skills can be an asset to your organization. Thank you for visiting, and please feel free to explore and reach out to me with any questions or opportunities to collaborate.
Who I am and what I do:
Hi, and hello – I am an experienced instructional designer with a passion for creating engaging and effective learning experiences. What sets me apart is my unique combination of skills, including experience in marketing communications and data analysis. I have successfully designed and delivered courses, training programs, and other learning solutions for a range of employers and customers across many industries. As an instructional designer, my approach is rooted in a deep understanding of adult learning principles; both ADDIE and Dick and Carey models, and a commitment to creating learning experiences that are learner-centered and engaging. I believe that learning should be a fun and interactive process, and I always strive to bring that sense of excitement to my work. Through my work in marketing communications and data analysis, I am able to craft learning solutions that are not only effectively engaging but also tailored to the specific needs of target audiences with valuable insight to give feedback and strengthen the learning objectives and retention.
ID
In the world of instructional design (ID), creativity and education collide in a sweet symphony that’s hard to resist. It’s a thrilling experience that enables you to craft content that’s not only engaging and imaginative but also aligns with various standards and objectives. The sheer diversity of subjects is what keeps it exciting as every project presents a new learning opportunity. From science to art, from history to technology, every lesson is an adventure waiting to be designed.
MarComm
MarComm is the ultimate playground where creativity meets curiosity, and lost messages become found treasures. With every challenge, a new opportunity arises to spread your wings and soar to new heights of imagination. It’s like embarking on a thrilling detective mission, where the mystery of missing messages awaits to be solved by your keen eye for detail and intuition.
Data
Unlocking the hidden treasures of data is an exciting adventure that never fails to enthrall. Every piece of data has a story to tell, and delving deeper into it can reveal fascinating insights that drive business intelligence to new heights. It’s all about uncovering the “why” behind the numbers and using that knowledge to creatively shape strategies and find the answers that propel success.
Marketing Communications
Step into my creative corner, where I’ll share a few of my messaging ideas with you. It may be a small space, but it’s packed with big ideas that are sure to impress. Here, I’ll let my creativity run wild as I brainstorm innovative ways to communicate with your target audience. From catchy slogans to attention-grabbing headlines, I’ll showcase my ability to craft messaging that captures attention and leaves a lasting impact.
Marketing Communications
As a Marketing Communications Specialist, one of the capabilities of my role is to create visually engaging content and digital media that captivate our target audience, resulting in increases of organic engagement and possible actionable conversions. I have used my expertise in audience targeting and campaign optimization to achieve an increase in CTR and lead generation for online ad campaigns across multiple platforms including LinkedIn and Google Ads. Additionally, I plan, post, and evaluate all copy, digital media, and engagement content on social media channels, resulting in organic growth of followers and an increase in targeting effectiveness. I’ve also conducted in-depth market research, including competitor SWOT analysis, industry use, verticals, and market needs assessment, to inform marketing strategy and stay ahead of the curve with new platform products and emerging technologies. Through data analysis, reporting, and building dashboards using tools such as Hubspot, Google Analytics, and Data Studio, I can provide valuable insights feedback and recommendations to my team. I also collaborate closely with the web developers to improve search engine optimization (SEO), resulting in an increase in organic traffic and search engine rankings. Finally, marketing and communications all in one big effort; trade shows! I provide crucial support for trade shows and events, including logistics, layout and design, and multimedia support, all ensuring that the brand stands out from the competition.
Instructional Design
While my portfolio may be small, it’s definitely mighty! Take a peek at a handful of courses that I’ve created for my employers. Despite having just a few pieces to showcase, each one has been carefully crafted to demonstrate my ability to marry creativity with learning objectives. Some are designed with freeform learning in mind, while others are built with LMS reporting in place. But regardless of their format, each course is a shining example of how I can successfully convey complex ideas in an engaging and digestible way.
Instructional Development and Design
From military education to healthcare communication and software training, my experience as a learning developer has been diverse and fulfilling. As a Learning Developer for the United States Military both for Cubic Defense Applications and as an independent contractor, I have designed, developed and deployed custom education solutions for doctrinal education, new equipment training, classroom instruction and personal development training. By using evaluated methods to enhance student capture, retention, and focus, I also created interactive multimedia instructional products and provided production support for clients such as the USAF, Navy, Marine Corps, Barrett Firearms, BAE Systems, US Army Sniper School, and multinational military clients.
My work as a Communication Specialist for the Missouri Consolidated Health Care Plan involved interpreting health insurance benefits to state employees and their dependents. I conducted group presentations in-person and via webinars, analyzed and evaluated communication programs, and developed presentations and training materials for plan members and agency representatives. I also acted as an account representative for state and public agencies and supported communication efforts of affiliated organizations. One of my biggest accomplishments was developing e-learning training materials to simplify complex benefit information for online study for all state employee members of the healthcare plan.
I was also an Instructional Developer for MFA Oil Company, where I was responsible for creating and managing onboarding programs for new employees, developing leadership training on HR-related topics, coordinating required HR training and compliance, collaborating with department managers to understand training needs, and administering the Oracle Learn LMS with reporting and analytics. My focus was on improving managerial skills, employee retention, and engagement through effective training and evaluation methods.
Finally, as an Instructional Designer at a software company, I developed and managed training projects from start to finish. I gathered source content from subject matter experts and documentation to design and deliver training programs that met the needs of the target audience of end-users, advocates, and the organization of embedded databases. I utilized various elements such as interactivity, polling, walkthroughs, product demos, and mastery challenges to build engaging and interactive training using tools such as PowerPoint, Captivate/Articulate (3, 360), Camtasia, Bridge LMS, and more. I also evaluated training effectiveness in terms of knowledge transfer, participant mastery, and perceived value of the training by internal customers and users.
My experience has taught me the importance of delivering effective and engaging training programs that meet the needs of the target audience. It has also shown me the value of continuous improvement and the ability to adapt to changing circumstances. With a passion for education and training, I look forward to the next challenge and opportunity to make a positive impact through my work.
“I worked with this guy for several years and found him extremely competent, energetic and smart. He has my highest recommendation to anyone looking for imaginative, innovative, self-starter.”
M.M
“This guy demonstrates effective leadership skills and thoroughly understands the importance of maintaining customer relations. He has a broad based understanding of Information Technology and its application to DoD and the large business community.”
L.L
“He is a great communicator, creative and has an eye for details on his craft. It was a pleasure working with tis guy as part of multiple projects, and I recommend him and his work.”
E.C